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Research papers

An international model for the prediction of television coverage and frequency distribution

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'....

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Robert Hulks, S. Thomas
June 15, 1980
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Citation

Hulks and Thomas (1980a, June 15). An international model for the prediction of television coverage and frequency distribution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution


Research papers

Weighting reading frequency

We are facing a dilemma: more information is wanted about as many target groups as possible and the quality of media contacts. We know from a number of field experiments that exact figures regarding media coverage largely depend on the design of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Friedrich W. R. Tennstädt
Company: Institut für Demoskopie Allensbach GmbH
March 1, 1976
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Citation

Tennstädt, F. W. (1976a, March 01). Weighting reading frequency . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/weighting-reading-frequency-


Research papers

Attitude surveys in family planning

The purpose of this paper is to spotlight the amount of research efforts spent in India during the last twenty years in the area of knowledge, attitude and practice regarding family planning. Attempt has been made to examine the concentration of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Devendra Nath Saksena
August 1, 1975
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Citation

Saksena, D. N. (1975a, August 01). Attitude surveys in family planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitude-surveys-in-family-planning


Research papers

An international model for the prediction of television coverage and frequency distribution

This paper traces the development of Predictive Models for establishing the coverage and frequency of viewing Advertising campaigns on Television. Most of these models were designed with the need for accuracy taking precedence over the need for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Robert Hulks
June 15, 1973
×

Citation

Hulks, R. (1973a, June 15). An international model for the prediction of television coverage and frequency distribution . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution-